Established in 1998, YellowPages Serbia had quickly grown to become a successful directory business. Over the last 21 years, the firm has produced 27 editions of its hard copy directory and is now in its 20th year of online success with its website (www.yell.rs), launched in 1999, continuing to attract thousands of visitors each week.
Despite this success, behind the scenes of the online business, there were an increasingly complex set of challenges. When the website was first built it was developed with a team of programmers who created custom software which would effectively operate the site and act as a database and repository to respond to directory search entries. Having acquired this skill set the firm also engaged the team of programmers to build websites for some of its clients.
YellowPages Serbia has always recognized the importance of ensuring that their online presence remains current and contemporary. However, in the last decade technology has evolved rapidly. This left the web development team struggling to keep up with the changes needed to ensure the website was able to compete effectively and deliver a seamless user interface and user experience. Particular challenges existed around the overall design and functionality of the site and its integration with social media.
As the business worked hard to keep up with the latest trends, the costs of achieving this continued to increase and the programmers were struggling to continually evolve the custom software which ran the website. Ultimately it became clear that a new solution was needed.
“It was exhausting relying on our developers to continually update the website.”Dubravka Filipovic – Directory of YellowPages Serbia
To learn more about the requirements, solution and results, download the full case study below.